How To Stay on Top on Social Media

Do you sometimes feel like staying consistent with your social media is impossible?

With so many other tasks on the daily to-do list, a post is missed here, uploaded late there. Do you begin to feel overwhelmed when you haven’t posted in a few weeks? Don’t worry – you’re not alone! Lots of businesses struggle to maintain a steady output of valuable content over a long period of time.

So, what can you do to stop social media stress creeping up and taking valuable time away from your business?

Well, there’s nothing like a good plan to help you stay organised – and social media is no different.

Planning and scheduling your posts in advance is a great way of staying on top of your social accounts.

Let us take you through our steps to get you social media back on track!

Planning out your content

When planning your content, make sure you have a strong sense of your brand. Think about consistent across your posts – you want people to recognise your brand across platforms. A good way of keeping all your colour schemes, templates and fonts organised is to use Canva. Through Canva you can create consistent content which can then be sorted into clear folders – ready for you to access whenever you need them. But as well as planning the creation of your posts, make sure to plan out when your content is being uploaded. Making a spreadsheet of your uploading schedule is a great way to visualise when things need to be posted – and where the gaps are in your weekly posts!

Scheduling your content

Now that you have a clear schedule in your mind, there are plenty of ways to put this into action. Hootsuite is a really efficient way of scheduling your posts which means you don’t have to worry about pressing ‘post’ yourself! Hootsuite allows you to schedule from multiple accounts across different platforms for months in advance – so you can prepare your content and turn your focus to other areas of your business. Editing or reviewing the schedule allows you to make any changes you might need to make closer to the time.

How will this benefit you and your business?

Planning and scheduling a head of time will help solidify a clear brand in not just your mind, but the minds of others. It will ensure you upload consistent content and therefore build a confident online identity – one that serves as a worthy personality of your brand. And now that your social media content is taken care of, your overwhelming feels of stress will lessen, leaving you more time to focus on the parts of your business you need to dedicate more time too! A happy and healthy mind leads to a happy and healthy business!

So, there you have it!

Remember – Planning and scheduling is key to maintaining a relevant social media presence, and a sense of control over your business image! Take a look at our social pages for any other tips and tricks on how to manage your workload or to learn more about virtual assistants and how they could help you!